Electrical Equipment Industry
New Assembly Plant to Produce Generators for Data Centers
SUSSEX, WI—Generac Holdings Inc. is opening a new assembly plant here to make commercial and industrial backup power systems for data centers and other industrial applications. The facility will employ more than 100 people.
Generac acquired the building in December, and it will be the company’s third factory in Wisconsin, along with plants with Beaver Dam and Oshkosh. The Sussex plant is expected to open in the fourth quarter of 2026.
In a statement, Generac President and CEO Aaron Jagdfeld said demand for data center capacity globally is expected to more than triple by the end of the decade, creating “unprecedented demand” for power.
He said the company was already seeing “significant momentum in the data center market” and its order backlog of large-megawatt generators doubled in the third quarter to $300 million.
Jagdfeld said the data center boom had the potential of doubling Generac’s sales of commercial and industrial products in the next three to five years.
Jagdfeld also hinted at additional expansion plans in October, saying the company was “actively exploring” additional investments in late 2025 to “aggressively” increase manufacturing capacity.
“We expect to undertake several important capacity expansion-related projects and investments during the fourth quarter to position Generac as a significant producer of these products well beyond 2026,” he says.Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM
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