The initiative spans Hyundai’s portfolio and will leverage operational data across its businesses to accelerate the development and deployment of industrial and humanoid robots. Hyundai said its competitive edge will rely on real-world utilization, with manufacturing data continuously refining both hardware and AI models.

The company plans to build an end-to-end robotics value chain, including product subscriptions, contract manufacturing, dedicated training facilities and AI data-learning infrastructure. A dedicated robotics training complex, the Robot Metaplant Application Center, is planned near its electric vehicle factory in Savannah, Georgia. Hyundai is also considering AI data centers along Korea’s southwestern coast to access renewable electricity from solar and wind power.

Hyundai aims to establish mass production capacity for 30,000 robots annually by 2028. Its U.S.-based robotics subsidiary Boston Dynamics produces humanoid robot Atlas and quadruped Spot, while Hyundai Mobis supplies key components.

The company believes robots can help out significantly in its home country, citing demographic pressures including low birth rates and an aging population in South Korea, which could leave the country short 1.2 million workers by 2034.