When Gilbarco Inc. (Greensboro, NC) set out to retool its lead product 5 years ago, its primary motivations were customer convenience and manufacturing efficiency.
When the engineers designing Segway’s (Manchester, NH) Human Transporter (HT) needed to shield out electromagnetic interference (EMI), they chose Ecoplate metallic conformal coating from Chometrics (Woburn, MA).
The business strategy du jour is the makeover. That’s where a profitable company that isn’t exciting is transformed into a new company with a lot more pizzazz and a lot more profit potential.