Automotive
Ford Rehires Veteran Engineers to Improve AI, Vehicle Quality

BIRMINGHAM, Mich. — Ford has rehired some 300 experienced engineers and technical specialists over the past three years after determining that artificial intelligence and automated quality systems alone were not enough to improve vehicle quality.
Company executives said Ford had relied too heavily on AI to help bring vehicles to market, expecting the technology to generate high-quality results from existing design requirements. Instead, the automaker found that AI performed only as well as the data and engineering knowledge used to train it.
"Artificial intelligence is a fantastic tool, but it's only as good as the information you use to train it," Charles Poon, Ford's vice president of vehicle hardware engineering, said. "Mistakenly, we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that would produce a high-quality product."
According to Poon, many of Ford's most experienced engineers retired or left the company before decades of manufacturing knowledge had been incorporated into its AI systems. The technical specialists now help identify quality issues before production begins, mentor younger engineers and improve the data used to train AI tools.
Chief Operating Officer Kumar Galhotra said Ford also has moved away from a "find-and-fix" approach to quality control that identified problems after they reached the factory floor.
Instead, technical specialists now lead mandatory design reviews and look for potential failure points before parts ever reach production.
The changes coincide with Ford earning the top ranking among mainstream automakers in the 2026 J.D. Power Initial Quality Study, the company's first No. 1 finish in 16 years.
Despite the shift, Ford executives said the company is not backing away from AI. Instead, the automaker is using experienced engineers to improve the quality of the data and expertise that AI systems rely on, positioning the technology as a tool that complements human experience rather than replacing it.
Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!







