Regardless of the recent plague of layoffs, many U.S. manufacturers are still faced with a serious shortage of qualified engineers. Those that aren't right now, soon will be when we start pulling out of the current economic doldrums. Yet a vast pool of potential engineering talent continues to be untapped. Why? Because most of the folks in this talent pool--which comprises a bit more than half of the U.S. population--generally don't even consider a career in engineering.

Writing in the March 2001 issue of Prism, published by the American Society for Engineering Education (ASEE), Margaret Mannix notes that it is no secret there is a paucity of women in engineering. She cites the recent report of the Congressional Commission on the Advancement of Women and Minorities in Science, Engineering and Technology that starkly reminded engineering educators that growth has not only been dismal, but stagnant. www.asee.org The best and most obvious way for engineering schools to attract female students is by having female engineering faculty. For example, Mannix reports that Tufts University College of Engineering has a faculty that is 16 percent female, and nearly 40 percent of the engineering graduates are women. You can find more from ASEE on this subject, including this report, by visiting its Web site at www.asee.org.

The National Society of Professional Engineers (NSPE) stepped up to this issue on Feb. 22, 2001, by launching "Introduce a Girl to Engineering Day" during National Engineers Week (EWEEK). The goal was to encourage 1 million girls in K-12 to pursue engineering, mathematics and science. Louis V. Gerstner, CEO of IBM, announced Girl Day at the EWEEK Future City competition national finals in Washington, and his announcement went global via a Web cast.