Reebok Unveils 3D-Printed Shoe, Commits to More 3D Production
CANTON, MA--According to SportTechie.com, Reebok has unveiled a limited-edition 3D-printed running shoe, the Floatride, that replaces traditional shoelaces with a liquid lace system, in which printed materials are wrapped around the outsole like a vine.
The Floatride was designed using Reebok’s Liquid Factory. This initiative involves using a proprietary liquid material, software and robotics to draw shoes in three-dimensional layers. The shoe's liquid components include the stretch-to-fit web that hugs the outsole and a layer on the bottom-side of the shoe that provides lightweight traction.