ZURICH—ABB has integrated the Baldor Electric Co. into its global brand as a part of its Next Level initiative. A member of the ABB group for more than seven years, Baldor Electric is now known as ABB.
“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” says Sami Atiya, president of ABB’s robotics and motion division. “[By] aligning all of our activities under the ABB brand, we are delivering on our strategy to unlock value by streamlining and strengthening our portfolio.”
As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 U.S. manufacturing locations. It will also continue to support ABB’s entire U.S. motors and generators business unit, including ABB-branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, AR.
“ABB has invested more than $13 billion in the U.S. over the past 10 years and this is our largest market,” says Greg Scheu, president of the Americas for ABB. “The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our U.S. based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability digital solutions.
“ABB’s strong backing for its operations in the U.S. gives our customers the best of both worlds,” adds Scheu. “Our customers can count on us to provide local support, backed by pioneering ABB technology and a global, connected footprint to ensure we partner with them wherever they may be.”