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IndustriesAutomotive Assembly

Assembly Lines

Nissan Rogue Named ‘Coolest Thing’ Made in Tennessee

By Austin Weber
Nissan Rogue

The Nissan Rogue was recently named the “Coolest Thing Made in Tennessee.”

Photo courtesy Nissan Motor Co.

September 16, 2024

FRANKLIN, TN—The Nissan Rogue was recently named the “Coolest Thing Made in Tennessee.” The online popularity contest was sponsored by the Tennessee Manufacturers Association.

The Rogue is a midsized crossover vehicle that’s assembled at Nissan’s 41-year-old factory in Smyrna, TN. It’s powered by engines built at Nissan’s power train plant in Decherd, TN. In addition to the Rogue, Nissan Smyrna produces vehicles such as the Leaf, Murano and Pathfinder.

“Our [employees] put their heart and soul into the Rogue, and this award is a huge validation of their hard work,” says Brian Crockett, vice president of manufacturing at the Smyrna Vehicle Assembly Plant. “They have helped make the Rogue a standout vehicle, and this achievement shows just how much passion and effort they exhibit every day. It’s incredible to see their efforts recognized like this.”

The inaugural “Coolest Thing Made in Tennessee” competition received more than 100 nominations, highlighting the diversity of the state’s manufacturing sector. The Rogue advanced through three competitive rounds of voting to claim the top spot with more than 75,000 votes from residents of the Volunteer State.

Other companies nominated for the award included Bell Textron Inc. (helicopters), Eaton Corp. (safety switches), John Deere (zero-turn mowers), Smith & Wesson (pistols) and Volvo Penta Marine Products (outboard engines).

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

KEYWORDS: Nissan Motor Co.

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Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

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