Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
TechnologiesAutomated Assembly SystemsRobotics Assembly

The Automation Equation: ROI, Productivity, and People

By Jennifer Pierce
May 2, 2025

When manufacturers begin exploring automation, they often jump straight to the most complex challenge on their production line. But according to Mark Cianciosa, business development manager for automation at Wauseon Machine in northwestern Ohio, starting with a more straightforward application is a better way to go.

During our conversation at the ASSEMBLY Show South in Nashville, Mark shared these insights for manufacturers considering automation: 

  • Start the conversation with how you’re going to justify the investment internally.
  • Instead of starting with the most difficult application, start simple and learn from it.
  • Investing in robotics and automation does not necessarily mean a reduction in headcount. In fact, it may even increase employment.
  • Consider how a robot will affect everyone working around it.
  • When you have everyone on board, the whole process goes smoother. 
Mark Cianciosa


Listen to the full interview with Mark Cianciosa!
Click the right-hand menu for download options.

Your browser does not support the audio element.

 

Tell us about Wauseon Machine. What does the company do, and how do you help manufacturers?

Wauseon Machine is a systems integrator and robotics integrator for applications like high-speed assembly, tube bending, machine tending, and general automation applications. We help customers who are dealing with productivity struggles. They can’t produce enough parts and are dealing with labor struggles because, as everyone knows, it’s hard to find people to work in assembly applications right now. We also help customers that are dealing with quality problems. We work with our customers to develop custom automation and robotic systems to help them hit their goals.

 

What are the ROI and OEE of a robotic system?

Regarding ROI, or return on investment, many customers we work with ask for a two-year return on investment. So it’s a very tight window right now that’s driven partly by shareholders, partly by product life expectancy. Manufacturers know that if they invest in product development, assembly or manufacturing, they might not make that product in two or three years.

On the OEE side, customers want to know that the system will stay up and running. So they look for a percentage of 85 percent, which is considered world-class. That machine runs 85 percent of the time, manufacturing or producing parts.

RogueCourtesy of Wauseon Machine


What are some ways to justify investment in automation? 

When I walk into a customer’s facility, I want to talk about how they will justify automation first. But usually, they want to talk about what they want to happen first. 

Those are great conversations, but it should be the other way around. How much money do you anticipate you will save by doing this? If we establish that first, and we know how much you’ll save, then we can talk about what the automation or robotic system looks like. 

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

 

What are some of the benefits of automation that people don’t usually consider outside of operator replacement?

In most applications I’ve worked on, the operator is not replaced; the operator is reallocated or moved to a different part of the plant or moved from a very strenuous or difficult situation to a much more manageable application. Operator relocation is one way to justify automation. 

However, there are some other creative ways, such as productivity. For example, in a lot of manufacturing applications, when parts are inspected and tested during final assembly, they may find something wrong. If it had been noticed way up line, it could have saved a lot of money and time. So, we see quality improvement and scrap reduction as great ways to justify automation. 

It’s also worth noting that when companies invest in robotics and automation, they may actually increase employment. People want to work for a company that is investing in robotics and automation because they see that as a long-term company.

 

Where do companies commonly go wrong when automating for the first time?

A lot of times, customers have multiple applications. They want to show what they want to automate and start with the most difficult one. However, if you did the simple one first, so much can be learned.

You learn so much about the organization, your partners, and the automation or robotic system, and that knowledge allows you to move to more difficult applications. The other thing that happens is from an upper management standpoint, you can show a return on investment.

If you do the most difficult one first, you see all the problems and challenges, and sometimes management and engineers don’t want to do it again. 

Here’s another lesson learned: Companies often don’t know what’s happening on their lines. For example, an employee will be performing a manual assembly task and doing a very subtle inspection and sorting of the parts that no one knows is going on. 

 

What are some things people don’t think about when they get a robot to automate a process?

One thing is how it impacts the rest of the organization immediately around that robot. If the company is not talking about the long-term plan, sometimes employees, especially on the shop floor, get nervous because when they hear robotics and automation, they hear job elimination. 

 

Do you have any closing tips for manufacturers considering investing in or developing custom automated systems? 

Share everything with the entire company. Get everyone on board, from the C-suite executives, to the engineers, and the people on the shop floor. When you have everyone on board, the whole process goes smoother. 

Talk about sharing your budget with your integration partners. Talk about what you’re trying to accomplish, not what you want them to sell.

KEYWORDS: capital equipment justification Overall equipment effectiveness (OEE) project management systems integrators

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jennifer pierce

Jennifer Pierce was previously a multimedia editor for ASSEMBLY Magazine.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Industries
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

automated consumer goods assembly system

Best Practices for Cycle Time Optimization

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • robobusiness1

    The Automation of Manually Steered Vehicles: Insights, Analysis and Opportunities

    See More
  • Tackling the Automation Challenge

    See More

Related Products

See More Products
  • Assembly Processes: Finishing, Packaging, and Automation

  • history.jpg

    Faster, Better, Cheaper in the History of Manufacturing: From the Stone Age to Lean Manufacturing and Beyond

See More Products

Related Directories

  • Automation Products Inc.

×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing