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Automotive Assembly

Audi Tests AI to Streamline the Picking Process on the Assembly Line

By Jennifer Pierce
Simolo Customs

A Street-Legal NXT R4 LSV cruising the streets of Vernon, BC. Photo courtesy of Simolo Customs

June 3, 2025

As part of its Automotive Initiative 2025 (AI25), Audi has partnered with the Fraunhofer Institutes to rethink one of the most essential yet physically demanding tasks in automotive manufacturing: the parts-picking process. At Audi’s Böllinger Höfe plant—home to low-volume production of highly customized vehicles like the e-tron GT—the partners have established a real-world laboratory to test AI and robotics solutions under true-to-life conditions.

The project begins with a needs-based approach, using eye-tracking smart glasses to collect data on employee workload and visual focus during the picking process. This insight helps identify areas where support is most needed before introducing new technologies. The lab then trials advanced systems including computer vision and mobile robotic arms equipped with 3D sensors and adaptive grippers.

Together, these tools aim to reduce incorrect picks, improve supply chain flow to the assembly line, and lessen physical strain on workers—all while enhancing human-machine collaboration. Real vehicle orders are used in the tests to simulate actual production challenges.

Part of the broader AI25 ecosystem and Audi’s 360factory strategy, this initiative is advancing the digital transformation of automotive manufacturing by combining scientific research with on-the-ground worker input. The result: tailored, scalable solutions that bring intelligent automation closer to everyday use. The research partners are trialing a wide range of technologies from the fields of artificial intelligence (AI) and robotics in a real-world laboratory in production until the end of the year

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

Source: Audi AG
KEYWORDS: Audi

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Jennifer pierce

Jennifer Pierce was previously a multimedia editor for ASSEMBLY Magazine.

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