Electronics Assembly Line Workers in India Release Rap Anthem
MUMBAI— Cellecor, one of India’s fastest-growing consumer electronics brands, has released a rap anthem written and performed by its own factory workers. Published on YouTube, Instagram, and the company's LinkedIn page, the video celebrates the Make in India movement while showcasing the voices behind the company.
Set to the beat of the factory floor, the anthem highlights the energy, skill, and resilience of Cellecor’s workforce, employees who build everything from smartphones and wearables to TVs and accessories.
“Our brand’s strength comes from the hands and hearts of our people,” said Ravi Agarwal, Co-Founder and Managing Director of Cellecor. “This rap is a tribute to our factory teams, whose dedication reflects the true spirit of Make in India.”
Since its release, the anthem has sparked strong engagement across social platforms, praised for its authenticity and for setting a new standard in “brand from within” storytelling.
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