The current paradigm of car manufacturing, which provides a variety of models, colors and options, is called mass customization. However, mass customization is now transforming into mass individualization. In mass individualization, products are uniquely catered to consumers’ desires. For example, some car buyers may want to replace ordinary car seats with luxury brands, such as Louis Vuitton, to differentiate themselves.
COVINGTON, GA—Archer Aviation Inc. will invest $118 million over the next 10 years to build a new assembly plant here to produce an electric vertical takeoff and landing aircraft (eVTOL).
MILWAUKEE—Ford Motor Co. will use controls supplied by Rockwell Automation Inc. to operate its next three electric vehicle assembly plants located in Avon Lake, OH; Blue Oval City, TN; and Oakville, ON.
PAPENBURG, Germany—A Rimac Nevera recently set a world record on a banked test track here, making it the fastest electric production vehicle in the world.
DETROIT, MI—After years of development, GM is signaling it's finally ready to start producing electric vehicles in enough volume—
with a new battery pack—
to grow sales and start lowering costs.
BOSTON—More and more electric traction motors are being integrated with the inverter and transmission, according to a new report from Strategy Analytics Inc.
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