The 2003 road show concept allows Universal Instruments to present its new products, refined support infrastructure and corporate strategies one-on-one. "We could go to a trade show and hope the customers find us and have enough time to really understand our unique offerings. Or, we could go to the customers and give them a better experience-not to mention a greatly reduced travel and cost burden," says Karen Moore-Watts, director of global marketing.
Universal Instruments road show venues and dates are:
- Fremont, CA—May 2003
- Binghamton, NY—July 17 to18, 2003
- New England (venue TBA) —September 2003
- Chicago—September 2003
- Guadalajara, Mexico—October 2003