“In certain applications, it is just as strong and effective as carbon fiber at a much more affordable cost,” adds Kristiansen. “Magnesium is the most eco-friendly and sustainable metal in the world, as it is 100 percent recyclable and has widespread natural occurrence with unlimited reserves.

“After connecting with several independent bicycle manufacturers following the launch of Super Magnesium in 2018, it became clear that Weis was the ideal partner for this collaboration,” notes Kristiansen. “Weis’ minimalistic brand aesthetics blend well with ours, and the Hammer Track’s frame design, and purpose, is perfectly suited for an experimental frame using our premium alloy.”

“Once our team learned about Super Magnesium, we became fascinated with the idea of creating our own unique frame using the new material,” adds Cole Bennett, owner of Weis Manufacturing. “We’re continuously innovating and looking for ways to optimize riding performance, and working with this new alloy is a testament to that.”