Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
IndustriesTechnologiesMedical Devices AssemblyAutomated Assembly Systems

Machine Builder Saves the Day for Pharmaceutical Company

By John Sprovieri
redesigned assembly system

The redesigned assembly system runs in a lights-out setting with an OEE of 98 percent.

Photo courtesy Norwalt Automation Group

March 18, 2025

“Switching horses midstream” is an idiom that means to abruptly change leaders or strategies in the middle of a crucial task, often suggesting that such a change is not a good idea and could lead to problems or failure. It’s based on the idea that trying to swap horses while crossing a river would be risky and impractical.

Sometimes, however, you just have to concede that you’re going to get your boots wet.

Such was the case recently when a pharmaceutical manufacturer contacted machine builder Norwalt Automation Group in Randolph, NJ. The manufacturer had hired another systems integrator to design and build a set of three automated machines to assemble a product requiring FDA approval with an aggressive deadline.

Unfortunately, it quickly became clear that there was a problem. When the first machine was delivered, it wouldn’t run for a minute without stopping. Three operators were required to run it, and the machine was operating with an overall equipment effectiveness (OEE) of just 10 percent. (OEE measures how efficiently production equipment is utilized, encompassing availability, performance and quality.) The second and third machines had yet to be completed.

The manufacturer knew it was in trouble. The project manager realized the system would not be ready in time for an established date for FDA inspectors to review the equipment. Without FDA approval, the manufacturer would not be able to deliver on a $20 million contract.

components from the current assembly system integrated into the new one

To save time, engineers incorporated long-lead-time components from the current system into the new one. Photo courtesy Norwalt Automation Group

Running out of time, the manufacturer contacted Norwalt. Mike Seitel, Norwalt’s chairman and CEO, visited manufacturer’s plant the next day.

After examining the existing machine and the partially completed ones, Seitel recognized the challenge that this project presented. “The concept was wrong. There weren’t enough stations in the base system to do the assembly properly,” recalls Seitel, who has been with the company since 1987.

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

Despite the hurdles the project presented, Seitel knew Norwalt was up to the task. “Our ability to think and move quickly is one of our major strengths,” he says.

Norwalt has been designing and building custom automation systems since 1971. The company’s customers include Abbott Laboratories, Becton Dickinson, Gillette, Terumo Corp. and Tessy Plastics.

Norwalt has built both continuous motion and indexing machines to assemble products with two or as many as 10 or more parts. The company has experience integrating numerous processes into its systems, including decorating, leak testing, induction welding, conduction welding, ultrasonic welding, labeling, vision inspection and dispensing. Its machines have produced at rates ranging from 15 to 1,200 parts per minute.

 

Norwalt engineers

Norwalt engineers had just eight weeks to design and build an automated assembly line for a pharmaceutical product. Photo courtesy Norwalt Automation Group

Coming to the Rescue

Norwalt’s engineers had just eight weeks to design and build three assembly machines. Working against the clock, Norwalt’s team rethought the manufacturer’s entire process and, in less than 24 hours, addressed the problems.

Norwalt’s engineers quickly redesigned the system, incorporating long-lead-time components from the current system to save time. In addition, Norwalt’s supplier partnerships allowed all the newly designed components to be fabricated in the most expedient manner necessary to meet the deadline.

Thanks to Norwalt’s agile approach, one machine was delivered five days ahead of schedule. The second and third machines came in one day ahead of the agreed-upon delivery date. This gave the manufacturer even more time to ensure everything was in place for the all-important FDA visit to secure approval and fulfill its contract.

The system developed by Norwalt reduced the labor needed to run the machine by 66 percent. Upon installation, the team could see the machine was up to speed within the 24 hours. It ran for hours at a time without stopping at 97.6 percent OEE and at a rate of 156 times faster than the original version. The system now runs at a 98 percent OEE, in a lights-out setting, enabling the manufacturer to focus on other tasks with its labor force.

Norwalt’s heroics fostered a long-term relationship with the manufacturer. Since then, Norwalt has worked with the manufacturer on additional projects.

building an automated assembly system

Norwalt has been designing and building automated assembly systems since 1971. Photo courtesy Norwalt Automation Group

See more articles from our April 2025 issue!

Learn about new products for medical device assembly

Provide safe, high quality care with ACE
Superior precision positioning products

KEYWORDS: assembly machine factory automation

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

John has been with ASSEMBLY magazine since February 1997. John was formerly with a national medical news magazine, and has written for Pathology Today and the Green Bay Press-Gazette. John holds a B.A. in journalism from Northwestern University, Medill School of Journalism.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Automotive Assembly
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

automated consumer goods assembly system

Best Practices for Cycle Time Optimization

Toyota factory workers assembling vehicles on an automotive production line using advanced manufacturing automation and Factory of the Future technologies in a high-volume assembly plant

Tariffs, AI and Automation Reshape Global Manufacturing Strategy

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • AIA: Machine Builder Saves on Components

    See More
  • Machine Builder Adapts Production Lines to Combat COVID-19

    Machine Builder Adapts Production Lines to Combat COVID-19

    See More
  • Aerospace Machine Builder Becomes Partial to Electron-Beam Welding

    Aerospace Machine Builder Becomes Partial to Electron-Beam Welding

    See More

Related Products

See More Products
  • Kaizen Assembly: Designing, Constructing, and Managing a Lean Assembly Line

  • processind.jpg

    Digital Transformation for the Process Industries

  • The First Snap-Fit Handbook 2e: Creating and Managing Attachments for Plastics Parts

See More Products

Related Directories

  • Great Day Inc.

  • Great Day Inc.

    DistributorsINDIANAMeyer Distributing Jasper,  IN
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing