Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
IndustriesAutonomous & Electric MobilityAutomotive AssemblyAssembly and TestingAV/EM NewsElectrification

Ford to Build Mass-Market EV Using a New Assembly Process

By Austin Weber
Ford Motor Co.'s new Universal EV Production System
Ford Motor Co.

Ford Motor Co.'s new Universal EV Production System uses three subassembly lines to improve productivity. Illustration courtesy Ford Motor Co.

August 11, 2025

LOUISVILLE—Ford Motor Co. plans to build a midsized electric pick-up truck at its assembly plant here. The company says the $30,000 vehicle represents a “Model T Moment” that will make EVs available to more people, just like the Model T did when it was launched in 1908.

Ford claims that the new EV will be built much faster than existing production methods by using a new “assembly tree” process instead of a traditional linear line. As part of a $5 billion investment, the Louisville Assembly Plant will be retooled to mass-produce vehicles using the automaker’s Universal EV Platform, which features production processes pioneered by Tesla and other start-ups, such as a structural battery pack, gigacasting and a zonal wiring architecture.

“We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every way that matters—design, innovation, flexibility, space, driving pleasure and cost of ownership, and do it with American workers,” says Jim Farley, president and CEO of Ford Motor Co. “We have all lived through far too many ‘good college tries’ by Detroit automakers to make affordable vehicles that end up with idled plants, layoffs and uncertainty.

"So, this had to be a strong, sustainable and profitable business," notes Farley. "From Day 1, we knew there was no incremental path to success. We empowered a tiny skunkworks team three time zones away from Detroit. We tore up the moving assembly line concept and designed a better one. And we found a path to be the first automaker to make prismatic lithium iron phosphate (LFP) batteries in the U.S.”

The 70-year-old factory currently builds the Ford Escape and Lincoln Corsair on traditional transfer lines where vehicles move from workstation to workstation. Ford’s new Universal EV Production System will consist of three parallel subassembly lines where operators will assemble the front structure, the rear structure, and the battery pack and interior. Seats and other interior components will be attached on top of a structural battery pack located in the floor of the vehicle.

"Instead of one long conveyor, three subassemblies run down their own lines simultaneously and then join together," explains Farley. "Large single-piece aluminum unicastings replace dozens of smaller parts, enabling the front and rear of the vehicle to be assembled separately.

"The front and rear are then combined with the third subassembly, the structural battery, which is independently assembled with seats, consoles and carpeting, to form the vehicle," Farley points out. "Parts travel down the assembly tree to operators in a kit. Within that kit, all fasteners, scanners and power tools required for the job are included, and in the correct orientation for use. The Ford Universal EV Production System dramatically improves ergonomics for employees by reducing twisting, reaching and bending, allowing them to focus on the job at hand."

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

According to Farley, the new production system reduces parts by 20 percent vs. a typical vehicle, with 25 percent fewer fasteners, 40 percent fewer workstations dock-to-dock in the plant and 15 percent faster assembly time. Wiring harnesses will be more than 4,000 feet shorter and 10 kilograms lighter than the ones used in Ford's first-generation EVs.

"LFP prismatic batteries also enable space and weight savings, while delivering cost reduction and durability for customers," claims Farley. "The platform’s cobalt-free and nickel-free LFP battery pack is a structural subassembly that also serves as the vehicle’s floor. This low center of gravity improves handling, creates a quiet cabin and provides a surprising amount of interior space."

“We took inspiration from the Model T, the universal car that changed the world,” adds Doug Field, chief EV, digital and design officer at Ford. “We assembled a really brilliant collection of minds across Ford and unleashed them to find new solutions to old problems. We applied first‑principles engineering, pushing to the limits of physics to make it fun to drive and compete on affordability. Our new zonal electric architecture unlocks capabilities the industry has never seen. This isn’t a stripped‑down, old‑school vehicle.”


Learn more in our September 2025 episode of ASSEMBLY News Now.


KEYWORDS: assembly line design electric car manufacturing electric vehicle manufacturing Ford Motor Co.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Austinweber headshot
Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Industries
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

automated consumer goods assembly system

Best Practices for Cycle Time Optimization

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Assembly News Now, episode 21: Ford Invents a New Process to Assemble a Mass-Market EV

    Ford Invents a New Process to Assemble a Mass-Market EV

    See More
  • Toyota logo

    Toyota Announces Plans to Build a New Assembly Plant in Japan

    See More
  • Fordbattery.jpg

    Ford to Build New Battery Plant in Michigan

    See More

Related Products

See More Products
  • Kaizen Assembly: Designing, Constructing, and Managing a Lean Assembly Line

  • value stream.jpg

    Using Hoshin Kanri to Improve the Value Stream

  • assemblybook.jpg

    Mass Customized Manufacturing: Theoretical Concepts and Practical Approaches

See More Products

Related Directories

  • A-Wall Building Systems

×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing