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Autonomous & Electric MobilityAssembly and TestingAV/EM NewsElectrification

New BMW EV Plant Features Digital Assembly Tools

By Austin Weber
BMW Debrecen Plant
BMW AG

BMW's new EV assembly plant in Debrecen, Hungary, features innovative production technology. Photo courtesy BMW AG

September 18, 2025

DEBRECEN, Hungary—BMW Group’s new assembly plant here is in the process of ramping up production of the iX3, the automaker’s first Neue Klasse electric vehicle. The facility features innovative production technology, including ergonomic assembly processes and automated quality control systems.

“The start of series production for the iX3 signals a new era of automotive manufacturing,” says Milan Nedeljković, a member of the board of management at BMW AG responsible for production. “Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels.”

“Full digitalization of production processes further boosts assembly efficiency,” claims Nedeljković. “The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house is a key component of iFACTORY.”

AIQX uses sensors and camera systems along the assembly line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line.

All components and production tools are digitally connected to the BMW production system. Digital live tracking makes it possible to seamlessly follow the status of every EV being built at any time. Cameras and sensors located along the assembly line will provide large volumes of data that will be analyzed with artificial intelligence technology and provide real-time feedback to operators. 

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant, and doing so in the leanest, most efficient way possible,” says Hans-Peter Kemser, head of the Debrecen plant. “We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network.”

According to Kemser, data analytics and constant knowledge sharing within the production network will play a key role in the ramp-up of production. “Digital twins of production and comprehensive AI databases ensure optimization of processes and employee training,” he points out. “A consistent zero-defect approach enables seamless in-line quality inspections and 100 percent end of-line monitoring.”


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KEYWORDS: BMW electric car manufacturing electric vehicle manufacturing electric vehicles

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Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

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