Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
Assembly Breaking News IndustriesAutomotive Assembly

Pierce Manufacturing to Expand Fire Truck Factory

By Austin Weber
Pierce Manufacturing fire truck
Pierce Manufactuing Inc.

Pierce Manufacturing Inc. is expanding its fire truck assembly plant. Photo courtesy Pierce Manufacturing Inc.

December 19, 2025

APPLETON, WI—Pierce Manufacturing Inc., a division of Oshkosh Corp., plans to enlarge its assembly plant here. The expansion will enable the company to increase production and reduce lead times of fire apparatus, including aerial ladders, platforms, pumpers and tankers.

The initiative is part of more than $150 million Pierce is investing across its facilities in Florida, Tennessee and Wisconsin. The goal is to expand its manufacturing footprint by 500,000 square feet and integrate advanced robotics and fabrication processes.

“These technologies reflect our dedication to continuous improvement and safety, as well as our commitment to delivering fire apparatus to firehouses faster while maintaining the same exceptional level of quality that defines our products,” says Mike Pack, executive vice president of Oshkosh Corp. “We have already reduced lead times by over three months from their peak. With these sustained investments, we are continuing to work to return to pr-pandemic lead times."

According to Pack, new automation equipment is reshaping fabrication and assembly processes. “Each investment is designed to enhance quality, increase production flow, reduce manual touchpoints and improve safety for team members,” he points out.

New investments at the company’s flagship plant in Appleton include:

  • A Penta 30K laser, one of only two in the United States, capable of cutting up to 2 inches of steel with beveled edges that eliminates manual sanding, and an automated panel bender that performs multiple bends in a fraction of the time required by traditional presses.
  • A semiautomated folding machine that allows a single operator to perform complex bends safely and efficiently, automated rail welding systems that reduce welding time by up to two-thirds, and hand-held laser welding technology that delivers precise results with minimal material warpage.
  • Buffing robots and an AI-enabled sanding system, which prepares metal panels for paint with improved consistency and efficiency.
  • A 26,000 square foot expansion of the paint shop that features new paint booths and curing ovens that boost capacity.
  • Relocation of the manufacturing release line to improve production flow and quality control.

“These expansions enabled the cab and chassis lines to be relocated and reformatted within a larger 224,000 square foot space, freeing critical manufacturing capacity and further enhancing efficiency and quality,” explains Pack.

“The investments across our operations reflect a unified focus on quality, efficiency, innovation and reducing lead times for critical fire apparatus for communities throughout the United States,” adds Pack. “Every new machine, expansion, and workflow improvement enables us to deliver fire apparatus faster and with the exceptional craftsmanship customers expect from Pierce.”

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

KEYWORDS: fire truck manufacturing plant expansion truck and trailer manufacturing Wisconsin manufacturing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Austinweber headshot
Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Automotive Assembly
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Freightliner Truck Factory to Expand

    See More
  • Pierce.jpg

    Electric Fire Truck Is ‘Coolest Thing Made in Wisconsin’

    See More
  • Parts Shortage Forces GM to Cancel Shifts at Truck Factory

    See More

Related Products

See More Products
  • leaner

    Leaner Manufacturing: How to Make the Lean Production Process Easier, Faster, and More Cost-Effective

  • history.jpg

    Faster, Better, Cheaper in the History of Manufacturing: From the Stone Age to Lean Manufacturing and Beyond

  • pocket.jpg

    How To Implement Lean Manufacturing, Second Edition

See More Products

Events

View AllSubmit An Event
  • September 16, 2025

    From Paper Chaos to Digital Clarity: Unlocking the Power of Audit-Proof Data in Manufacturing

    On Demand Learn how digitization enables compliance, analytics, dashboards, and even AI-driven insights.Sponsored by:
View AllSubmit An Event

Related Directories

  • NoMuda VisualFactory

    NoMuda VisualFactory helps the world’s largest manufacturers implement the fastest, safest, lowest cost process to ensure right-first-time quality. Our customers gain control over their shop floor operations with 20% productivity increases whilst eliminating manufacturing errors and providing real-time visibility of production status to the Shop Floor and Management.
  • Lean Factory America

    Our products aid in the elimination of waste, a cornerstone of lean manufacturing, by helping to eliminate errors, overproduction, inefficient processes, inventory, unnecessary transportation of product and unnecessary movement of personnel. Solutions are also highly configurable and customizable to provide customers with systems that are safe to both their personnel and products. The result is increased manufacturing efficiency and profitability for the customer.
  • HowToRobot

×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing