Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
Assembly Breaking News Robotics Assembly

Robotics

New Robotic AI Platform Targets High-Variability Manufacturing Tasks

By JJ Moore
The Rhoda AI team
Image: Rhoda AI
March 11, 2026

PALO ALTO, Calif. — Rhoda AI has introduced FutureVision, a robotic intelligence platform designed to help robots operate reliably in real-world production environments where materials, layouts and workflows constantly change. The system uses video-predictive control to continuously observe and predict physical interactions, enabling robots to adapt in real time rather than follow fixed, pre-programmed trajectories.

Traditional industrial robots perform well in structured environments but remain largely limited to preprogrammed trajectories. More recent AI approaches — particularly vision-language-action (VLA) models — allow robots to learn from data and have demonstrated strong results in laboratory settings, but many still struggle with real-world variability such as shifting layouts, previously unseen objects and unpredictable workflows.

To address this challenge, Rhoda pretrains its models on internet-scale video — hundreds of millions of clips — to build a foundation in motion, physics and physical interaction, then post-trains the system on smaller sets of robot data to learn embodiment-specific behaviors and translate video predictions into robot actions.

“We believe the next era of robotics requires models that understand how the world moves — not just what it looks like or how it’s described in language,” said Jagdeep Singh, cofounder and CEO of Rhoda.

The resulting system continuously observes its environment, predicts future states as video, converts those predictions into actions, executes them and re-observes the world — repeating this process every few hundred milliseconds in a closed loop.

Rhoda calls this architecture a Direct Video Action (DVA) model that links perception and control by continuously updating robot actions as conditions change, enabling real-time, physics-aware operation. The system’s video-based pretraining allows it to learn new tasks quickly — often with as little as 10 hours of teleoperation data — and forms the foundation of FutureVision, the intelligence layer powering Rhoda systems and future partner platforms. 

Rhoda’s technology has already demonstrated autonomous operation in production environments, where robots must handle continuously changing materials, layouts and workflows. In a recent high-volume manufacturing evaluation, Rhoda completed a component-processing workflow in under two minutes per cycle without human intervention, exceeding customer KPIs.

“In manufacturing, tasks with high variability have historically resisted automation. The real challenge isn’t solving it once, it’s delivering consistent, reliable output under real-world production conditions,” said Jens Wiese, Managing Partner at VC firm Leitmotif and former Volkswagen Group executive. “What impressed us about Rhoda’s approach is its ability to adapt to conditions that typically require human intervention. Technologies like this can dramatically expand the scope of what can be automated, playing a pivotal role in re-industrializing mature economies.”

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

KEYWORDS: Artificial Intelligence (AI) assembly line design robotic applications robotics market

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jj moore author

JJ joined ASSEMBLY Magazine in 2026. He has over a decade of writing and editing experience. As a lifelong learner, he particularly enjoys covering topics that are new to him and likes to keep up on emerging trends.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Assembly and Testing
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

automated consumer goods assembly system

Best Practices for Cycle Time Optimization

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Digital Factory Mapping

    Industrial Mapping Platform Targets Digital Twin, Smart Manufacturing Workflows

    See More
  • Mind Robotics Logo in Black and White

    Mind Robotics Develops AI-Driven Platform to Automate Complex Factory Tasks at Rivian

    See More
  • Whisper Logo

    Authentise Launches “Whisper” AI Platform To Capture Engineering Intent Across Manufacturing Workflows

    See More

Related Products

See More Products
  • Robotic Micro-Assembly

  • 9781138498730.jpg

    Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

  • history.jpg

    Faster, Better, Cheaper in the History of Manufacturing: From the Stone Age to Lean Manufacturing and Beyond

See More Products

Related Directories

  • Universal Robots USA Inc.

    Universal Robots aims to empower change in the way work is done using its leading-edge robotics platform. Since introducing the world's first commercially viable collaborative robot (cobot) in 2008, UR has worked with partners to develop a product portfolio used across a wide range of industries and diverse tasks. The company, which is part of Teradyne Inc., is headquartered in Odense, Denmark with 22 offices and over 700 employees worldwide. Universal Robots has installed over 50,000 cobots.
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing