PLANO, TX—Doosan Robotics Inc., a manufacturer of cobots and service robots, has announced a new business unit, Doosan Robotics Americas, establishing its U.S. headquarters here. Doosan Robotics has appointed Alex Lee as its North America general manager.

Established by Doosan Group in 2015, Doosan Robotics has grown to become one of the largest robotics manufacturers and providers in the world. Its growth into the U.S. market will increase customer service in this territory, accelerating business development and awareness of Doosan Robotics’ and specific vertical industry product support.

“The formation of Doosan Robotics Americas will provide a team dedicated to North and South America, which is a source of many existing and potential customers across several vertical markets from automotive to manufacturing,” says Lee. “With the U.S. being the single largest market for Doosan Robotics, I’m looking forward to working even closer with our partners as we prepare for several exciting new developments in our product offerings.”

Alex Lee joins Doosan Robotics Americas most recently from STXI Motion, a global engineering company that designs and produces motion control and servo systems, where he served as the GM of North America. Prior to STXI Motion, Lee had executive roles at Yaskawa America, Bosch Rexroth, Schneider Electric and Accenture. Lee has a degree in electrical engineering from the University of Illinois Urbana-Champaign.