Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
IndustriesTechnologiesAutomotive AssemblyAutomated Assembly SystemsRobotics Assembly

Assembly Lines

Automotive Suppliers Need to Adopt More Automation to Survive

By Austin Weber
automation adoption on assembly lines

Smaller automotive suppliers need to step up their investments in automation and robotics. Photo courtesy ABB Robotics

May 20, 2024

ZURICH—Automation and robotics are crucial to the future of the automotive industry, claims a recent study conducted by ABB Robotics and Automotive Manufacturing Solutions (AMS). New OEMs and start-ups are leading the charge, while suppliers are lagging behind. Many companies are not yet reaping the benefits offered by digitalization.

Almost all respondents (97 percent) believe that automation and robotics will transform the automotive industry over the next five years, with a similar number (96 percent) predicting that software, digitalization and data management will be equally significant.

When asked about the pace of investment, most believe that start-ups were well ahead of the curve, investing “very well” (38 percent), followed by legacy automakers (31 percent).

However, only 7 percent of respondents believe that Tier 2 suppliers are making necessary investments, with Tier 3 suppliers even further behind.

“Automation has traditionally been seen as the preserve of only the very largest manufacturers,” says Joerg Reger, managing director of ABB Robotics' Automotive Business Line. “But, the reality is that [robots] can address the challenges faced by even the smallest producers. Automation can make smaller companies more resilient, flexible and efficient.”

“While both new and established manufacturers are making key investments, the essential upstream supply chain supporting them is not moving as quickly,” warns Daniel Harrison, an analyst at AMS. “This could prove problematic in terms of costs, and also the speed new and increasingly complex components for EVs and connected cars are delivered to the factory. Affordable and practical automation and robotics need to be available to the entire industry.”

See more articles from our May 2024 issue!

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

KEYWORDS: assembly line design factory automation flexible assembly

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Austinweber headshot
Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Industries
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • automotive manufacturing

    Auto Suppliers Need to Shift Focus to Survive the Next Decade

    See More
  • Dodge Darts and Plymouth Satellites being assembled in Windsor in the early 1970s

    Chrysler Thrived, But Also Struggled to Survive

    See More
  • Uncommon Sense: Want To Survive? Change!

    See More

Related Products

See More Products
  • leaner

    Leaner Manufacturing: How to Make the Lean Production Process Easier, Faster, and More Cost-Effective

  • strong.jpg

    Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World

  • history.jpg

    Faster, Better, Cheaper in the History of Manufacturing: From the Stone Age to Lean Manufacturing and Beyond

See More Products

Events

View AllSubmit An Event
  • November 6, 2025

    Designing Fastened Parts for Automation: What You Need to Know

    On Demand Designing parts with automation in mind is crucial for efficient production and cost-effective manufacturing.Sponsored by:
View AllSubmit An Event

Related Directories

  • HowToRobot

  • Made to Measure Metrology

  • SOLID Development Corp. dba Dream to Product

×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing