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Autonomous & Electric MobilityAssembly and TestingAV/EM NewsElectrification

Lucid Partners With Rockwell Automation

By Austin Weber
Lucid Group Inc.
Lucid Group Inc.

Rockwell Automation is supplying Lucid's new EV assembly plant in Saudi Arabia. Photo courtesy Lucid Group Inc.

January 21, 2026

DAMMAM, Saudi Arabia—Lucid Group Inc. is partnering with Rockwell Automation Inc. to support its new electric vehicle assembly plant here. It plans to deploy the company’s FactoryTalk manufacturing execution system to manage and optimize production processes.

The MES platform will provide Lucid with real-time visibility, traceability and control across its operations at the facility, which will assemble the automaker’s future midsize vehicles.

“Lucid's adoption of FactoryTalk MES is a strategic move that will deliver measurable outcomes in operational efficiency, quality and ‘scalability," says Ahmad Haydar, head of Rockwell Automation in Saudi Arabia. "Our software will help Lucid meet its ambitious production goals, while ensuring seamless integration with global supply chains and compliance with local standards.”

In addition to software, Rockwell's local team in Saudi Arabia will deliver instructor-led and virtual training programs. “By equipping local Saudi talent with cutting-edge EV manufacturing expertise through tailored training, this partnership will cultivate a skilled workforce that will drive sustainable industrial growth….”

"Rockwell Automation has been a trusted partner throughout our journey, from our Arizona factory to our expansion in Saudi Arabia," notes Faisal Sultan, president of Lucid Middle East. "Their software and local expertise will help us scale production while maintaining the highest standards of quality and innovation our customers have come to expect. We're excited to continue this collaboration as we expand world-class electric vehicle manufacturing in the region."

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

KEYWORDS: automation control electric car manufacturing electric vehicle manufacturing electric vehicles factory automation Lucid Motor Rockwell Automation

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Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

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