DETROIT—General Motors is adopting an “everybody in” approach to electric vehicle technology. As part of the initiative, it plans to market EV components to commercial customers, including companies that manufacture off-highway vehicles such as airport ground support equipment (pictured above).

“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” says Travis Hester, vice president of electric vehicle growth operations. “As companies across many industries look to reduce their environmental impact, [we are] uniquely positioned to serve as a leader not only through exciting new EVs across our brands, but through additional technology applications, and we look forward to bringing customers—existing and new—along with us on our zero-emissions journey.”

According to Hester, the total addressable market for electrification components could near $20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals.

GM has already formed a strategic partnership with Textron Ground Support Equipment Inc. that will provide batteries, motors and other components needed to electrify the company’s line of baggage tractors, cargo tractors and belt loaders, which are used at airports around the world.