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Assembly Breaking News IndustriesTechnologiesRobotics Assembly

Hyundai Union Decries Humanoid Use in Factories

By Austin Weber
Hyundai Motor Group
Hyundai Motor Group

Atlas is a general-purpose humanoid robot with 56 degrees of freedom. Photo courtesy Hyundai Motor Group

January 23, 2026

SEOUL—Man vs. machine has been an ongoing issue in manufacturing for centuries. The first adversary was the steam engine. Then, the moving assembly line. Now, the latest chapter in this ageless saga involves humanoid robots.

Hyundai Motor Group has been one of the leading proponents of deploying next-generation automation in its assembly plants. But, workers in South Korea are up in arms over the idea.

According to Reuters, “Under no circumstances will workers welcome the plan, as the robot deployment will bring a huge employment shock.” The union accuses Hyundai of seeking to boost profits by using humanoids in its factories.

Earlier this month, Hyundai made a splash at the Consumer Electronics Show in Las Vegas when it unveiled plans to “position itself as a human-centric leader in the physical AI industry.” That plan includes the deployment of Atlas, a general-purpose robot developed by Boston Dynamics Inc., a Hyundai subsidiary.

In a press release, Hyundai outlined its vision for “human-centered automation, where people maintain full control while fostering a harmonious collaboration between humans and robots. Robots will handle labor-intensive or high-risk tasks, allowing human workers to focus on training the robots and providing oversight.

“Equipped with advanced rotational joints and sensors, Atlas can navigate complex industrial environments, perform repetitive tasks and leverage AI-driven learning to quickly adapt to new roles. Its mechanical design enables dynamic movement, ensuring it can operate in spaces traditionally suited to humans.

“The [machine] ushers in a new phase of industrial robotics. With 56 degrees of freedom, most with fully rotational joints, and human-scale hands with tactile sensing, Atlas is engineered to handle demanding tasks autonomously. It supports a range of applications, including material sequencing, assembly and machine tending, while prioritizing safety, reliability and collaboration in shared workspaces.”

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

KEYWORDS: advanced manufacturing factory automation human-robot collaboration humanoid robot Hyundai Motor labor relations labor unions man-machine interface

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Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

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